Mental Health Therapy – 4X More Bookings via SEO & Ads

🧠 Business: MindWell Therapy – Private Counseling Practice
📍 Location: Glasgow, UK
🔎 Challenge: Not enough online bookings

Problem

MindWell Therapy had a great reputation, but their website wasn’t attracting clients. Their paid ads were also burning money without results.

  • Website visitors = 300/month but 0 conversions
  • High cost per lead on Google Ads (£50 per lead)
  • Ranking below competitors in search results

🔥 Step 1: SEO-Optimized Service Pages

  • Created detailed service pages (e.g., “Anxiety Therapy in Glasgow”).
  • Added testimonials + video case studies for trust-building.

🔥 Step 2: Google Ads Restructuring

  • Switched to keyword-targeted search ads with high-intent keywords.
  • Used landing pages with a direct booking option.

🔥 Step 3: Content Marketing Strategy

  • Built an SEO blog with articles like “How Therapy Helps Anxiety.”
  • Distributed content on Facebook groups & LinkedIn.

Our Solution

The Results

📈 Google Ranking: Page 2 → Page 1 for “Therapy in Glasgow”
📩 Bookings Per Month: 5 → 20 (4X increase!)
💰 Cost Per Lead: £50 → £12 (More leads, lower cost)